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Branding

Initially the plan was to rebrand the Border Collie business since I was going to redesign the existing Contact Point Agility website. During our follow up meeting I suggested unifying the brand for all 3 of her businesses. Contact Point Border Collies were performing really well in national and international dog sports and had extremely loyal customers so unifying the brand would make the other businesses quickly recognizable and would inspire the same quality and level of trust. This decision also included creating a new website for Contact Point Border Collies.

Roll over images to view existing logos before rebranding
Website Redesign & Development
Current CPBC website

Redesign and New Platform for the 2022 Version of the CPBC website

Redesigning the website allowed for a more modern look and to make the site friendly to mobile use (responsive). The client also wanted to be able to update and maintain the site themselves so I suggested moving to Wix or Squarespace so there would be less of a learning curve and no need for version updates of the site or the plugins. I handed the website over to the client once the design and testing was finished and I demoed how to use it. I continue to add content to the site or demo how to install new features when requested.

Visit the CPBC website
Website v. 2011

I designed this website as part of the re-branding project in 2011; it is still being used as a private/restricted access database and catalog for all the Contact Point Border Collie litters born from 1999-2022.

As soon as I started getting the domain and hosting information from my client I recommended alternatives that would lower her cost for domain registration renewals and hosting renewals.

The original website was made with HTML. I chose Joomla as the platform for the new website since at that time Joomla was a very good content management services platform.

The ranked #2 when searching for border collie breeders. The website statistics were tracked with Google Analytics.

After

Before

After

Before

Contact Point Agility, 2011

The site provided information on classes and schedules, instructors, agility trial announcements, private lesson booking and directions.

2011 to 2015
Platform: Joomla

Graphic Design and Print

Made business cards, letterhead, banners, T-shirts, signs, postcards, photo frame templates and other collateral materials.

Digital Marketing:

Facebook page, YouTube channel, Google Business Profile

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